Smart Content Icon

Use CasesUse Cases

  • Text Categorization
    Match the available ad inventory content to advertising goals.
  • News article analysis
    Uncover the feelings, topics, and trends in the news.
  • Document categorization
    Organize content into current categories to match today’s market.
  • Blog post comments analysis
    Discover the top keywords and sentiment of blog posts.

Text Mining with Smart Content

Newspaper Ninja

The Smart Content service is our text analyzer. Through text mining, the Smart Content API analyzes the text, and organizes the text into categories, concepts, and entities.  We use a broad definition of text. Text can be documents, emails, news, articles, forums, or even image descriptions.


We start with the basic taxonomy, organizing the text into categories.  We show the most relevant categories first.  The Smart Content service returns a scored and sorted list of categories. The categories are labeled by various levels according to their degree of specificity, with level-1 categories being the most specific.

Concept Extraction

The Smart Content service returns list of concepts in order of importance. The information may be either in the text or indirectly inferred. The most relevant concepts have scores closer to 1.  In the example on below, JPL Small-Body Database is not in the original content, but is the most relevant concept. 

Entity Extraction

The entities are person, places, or things.  For entities we include sentiment, additional categories, keywords and the overall entity score.

Keyword Analysis

Keywords are the important words in the text.  The keywords are directly extracted from the text and must be present exactly in the text. Because of our large knowledge base, we can evaluate the sentence structure and determine the important keywords. 

Segmentation and Content Analysis


The segmentation area shows how we broke down the text into segments.

Sentiment Analysis

We evaluate sentiment for both keywords and entities.  We produce sentiment scores based on the surrounding content in context.  The sentiment of “No Sentiment” is reserved for time, distance, dates and other similar units of measurement.

Have Questions?

Contact Us

Smart Content Pricing

  • 2,000 requests per day
  • $0.0185 extra charge for additional requests over the daily allowed maximum
  • 5,000 requests per day
  • $0.0150 extra charge for additional requests over the daily allowed maximum
Read More
Looking for more?
  • Contact us for a quote
  • No daily limit on requests
  • Easy to scale
  • Pay only for what you use
$1.66/ 1,000 requests